Small Business Competition And The Internet
Some small businesses think there is too much competition on line for any effective marketing. That is completely wrong, however. Small businesses just need to use different tactics than, say, the...
View ArticleRamp Up Your Mailing Lists
For small businesses, making more sales is what keeps your doors open. We have talked about a lot of ways to boost your business and get your name out there. It’s been mentioned a couple of times, but...
View ArticleLink Building Helps Your Website
If you look at several websites, you will see different links that will take you to related content. This is a great way to pull your website into the related content. How do you do it? It’s actually...
View ArticlePlacing Ads On Facebook And Twitter
Have you ever wondered where all those ads on Facebook and Twitter come from? And, how do you get your business ad there? Although some people may think that the advertising are interrupting the games...
View ArticleMake Sure Your Online Business Gets Reviews
Just as in the old days, word of mouth was one of the best forms of advertising. It is basically the same today in cyberspace. Online reviews about your business, yourself or your products can and do...
View ArticleMake Your Website Mobile Web Ready
If you look back just 15 years, you would never have thought that you could do all the things you can do with smart phones. You certainly never thought you could access the Internet from your cell...
View ArticleInundate The Web With Your Business Ads
Think about commercials on television. Which ones can you just not forget? You know, the ones you catch yourself singing their theme song or repeating verbatim parts of the commercial? Those are the...
View ArticleHow’s Your Website’s Health?
Have you checked your website’s health lately? If not, you might want to take it in for a checkup. The Web changes and what was considered best practices in web design and search engine optimization...
View ArticleThe 5 Dimensions Of Blogging
Blogging, more than any other kind of marketing, is multi-dimensional. In fact, I’ve identified 5 key dimensions of your blog and they have all equal value. When you blog you should keep each of these...
View ArticleHow And Why Great Content Works
Great content is everyone’s goal. That is, everyone who attempts to market their business, product, or service online. But why is great content so important? Can’t you do the same thing with mediocre...
View ArticleHow Surveys Help Grow Your Business
It doesn’t matter if you operate a local business trying to market yourself online or if your audience is global, online surveys can be a resourceful way to get feedback on your products and services,...
View ArticleAre You Sabotaging Your Online Marketing?
The reason you decided to outsource your online marketing is because you don’t have the expertise to make it successful. Or, it could be that you don’t have to the time. Either way, you still need to...
View ArticleReaching Rural And Older Targets Online
This article points out that rural and older Americans are harder to reach online. That may be true, but it could also be changing. As the American population grows older, more older people use the...
View ArticleWhy Your Business Doesn’t Need To Shut Down
There are a lot of reasons why your business might be affected by the government shutdown. If you have a few government contracts and the government office or department through which you have that...
View ArticleAre You Ready For International Marketing?
Your company doesn’t have to be a certain size in order to be international because the internet brings all kinds of opportunities across every time zone and border. Being able to market...
View ArticleAre Marketing Channels Irrelevant?
Marketing channels are so much a part of business that the question “Have marketing channels become irrelevant?” seems a bit threatening to those of us who are marketing for a living. But when Paige...
View Article3 Things To Remember About Content Marketing
Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all. Content is what makes your site unique and differentiates your...
View ArticleShould Disaster Planning Be Part Of Your Internet Marketing?
There was recently an interesting post on Practical Ecommerce about disaster planning for small business and it wasn’t about insurance. Richard Stubbings is an experienced IT guy who now is a business...
View ArticleThe Many Faces of Internet Marketing
Internet marketing has come a long way since 1990, when the World Wide Web had its grand kick off. In the early days, companies joined traffic rings and wrote articles for each other’s websites, or...
View Article6 Underused Internet Marketing Tools
Internet marketing has come a long way since the first days of the Web. More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think...
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